Your 5 year plan sucks
If you're just here for the Q2 Update for No Fixed Plans, skip below the Grim Reaper. I'm not kidding.
It’s June 2025.
Five years ago, ChatGPT didn’t exist. Peloton was supposedly cycling to the moon. COVID was in full swing. Quibi was still pretending to matter. And we believed the streaming era would bring lower costs and more choice. I had a dad I could call up and get some advice from.
To say the next 1, 3, or 5 years will look different is an understatement. But then again—don’t they always?
There are decades where nothing happens; and there are weeks where decades happen. - Vladimir Ilyich Lenin (someone familiar with sudden changes)
If change is the only constant, then it’s worth investing in the things that don’t change.
You can never be too kind (though never naïve).
You can never be too open to new experiences.
You can never love too much.
You can never have too much personal agency.
You can never be too mentally grounded.
You can never be too resilient.
Entropy is an under appreciated characteristic of life. Things are constantly breaking down. And that's a good thing (NSFW). From death comes birth (or rebirth if you're lucky). That means new opportunities, new challenges. I spent decades working perfecting skills that are now completely encapsulated in a $20 subscription and I couldn't be happier.
So: what will you choose to focus on—and what will you choose to let go of?
What will you choose to do, to attempt, to pursue?
Not in five years.
Not in three.
Not once life slows down a bit. When your kids are older. When life's not as crazy.
Today.

Q2 Update
The Good: FeedGeni tops 95% margins, Standard Parts Toolkit grows slightly and expands into some new platforms (BigCommerce). We have a new product in alpha testing. If all things go as planned (they won't) we should be live by Q3 '25.
The Bad: Our new product idea from last month got hit with a setback. Not a major one, but enough to push it back a few months.
That's it. Pretty much a chop wood, carry water kind of quarter.
“Before enlightenment chop wood, carry water. After enlightenment chop wood, carry water.” ~ Zen Proverb
If you made it this far, give me a holler and let me know what change you're making today, this week or this month to make yourself just the slightly bit happier.